With the example on Page 9-42, it uses ACLs only on the 'in', which in my opinion can be easier to implement.
So for your configuration if you want other VLANs to only be able to telnet to a single host on VLAN 30, yet have VLAN 30 be able to communicate freely with the other VLANs, you can do it but once again you have to allow for that return traffic.
If you applied this 'in' for VLAN 1 I think it would achieve the same thing:
ip access-list extended "101"
permit tcp 10.100.11.0 0.0.1.255 10.10.30.4 0.0.0.0 eq 23
permit tcp 10.100.11.0 0.0.1.255 10.10.30.0 0.0.0.255 gt 1023
deny tcp 10.100.11.0 0.0.1.255 10.10.3.0 0.0.0.255
permit ip 10.100.11.0 0.0.1.255 0.0.0.0 255.255.255.255
exit
You would also need a similar ACL for VLAN 20.
With those in place, you may not actually need any ACL's on VLAN 30 then.
I don't profess to be an ACL expert at all, so I may be missing something obvious. If I am hopefully someone else can fill in the blanks or offer another alternative.